TodaysSeniorResource.com provides an essential and respected service to the senior and caregiver community, as well as being a valued resource for local professionals, health care providers, and human resource departments.
The TSR Network is made up of businesses and organizations that are dedicated to providing exceptional service and support consumer education on aging and caregiving. They contribute detailed product and service information, educational articles, tools, and checklists, and assist with answering questions through the Ask an Expert program. Our users gain knowledge that they can use to make better informed decisions, and at the same time, become familiar with local providers and professionals.
TSR Network membership will not only put your organization’s name in front of thousands in this target demographic every year, but will also help familiarize the community with your services, and build your reputation within the region.
Current Advertising Trends
While newspaper readership and yellow page use continue to shrink, more and more consumers are turning to the internet to search for products and services. Businesses are looking for economical ways to let consumers know who they are, what they offer, and for ways to set themselves apart from competitors.
Who Uses the Internet?
• The latest data shows that Baby Boomers, people between the ages of 46 and 64, make up the largest and fastest growing group of US Internet users.*
• At 56.7 million strong, Baby Boomers constituted nearly 30% of the total online population in 2008.*
• In 2008, 73.5% of all Baby Boomers are using the internet, and by 2013 that number is predicted to be 78.7%.*
• Baby Boomers mainly use the internet as a tool to get things done, such as finding information on products and services, shopping, and staying in touch with friends and family.
Membership in the TSR Network will provide you with the best of both worlds. Not only will you receive affordable, direct exposure to thousands searching for local senior and caregiver resources in the fastest growing media, but also the invaluable reputation associated with expertise in your field, and supporting your local community.
• Data from: Emarketer.com, Report: Boomers Online:Attitude Is Everything
